{"product_id":"sram-force-e1-purple-12-speed-chain","title":"Sram Force E1 Purple 12 Speed Chain","description":"\u003cp\u003eThe SRAM Force E1 Purple 12 Speed Chain is built for riders who demand performance without compromise. Lighter, stronger and more durable than previous generations, it adds a bold visual edge while delivering proven drivetrain efficiency.\u003c\/p\u003e\n \u003cp\u003e\u003cb\u003eFlattop Technology for Quiet, Reliable Shifting: \u003c\/b\u003eSRAM’s Flattop technology creates a narrower, stronger chain profile that runs quieter and lasts longer. This design improves chain strength while ensuring smooth, precise shifts across long rides and repeated gear changes.\u003c\/p\u003e\n \u003cp\u003e\u003cb\u003eEngineered for Modern Road and Gravel Drivetrains: \u003c\/b\u003eThe Force chain is fully compatible with 12-speed road and 13-speed gravel cassettes, making it a versatile choice for performance-focused builds. Its design supports consistent engagement and reliable power transfer under load.\u003c\/p\u003e\n \u003cp\u003e\u003cb\u003eBuilt for Durability With Reduced Weight: \u003c\/b\u003eHard chrome–plated inner link plates and rollers significantly reduce wear and extend service life. Cut-outs in both inner and outer plates lower overall weight without sacrificing strength, helping maximize drivetrain efficiency.\u003c\/p\u003e\n \u003cp\u003e\u003ci\u003eAvailable in 114 and 126 link options, the chain includes a Flattop PowerLock for secure, tool-free installation. Designed to perform ride after ride, it’s the ideal upgrade for fast, reliable shifting style.\u003c\/i\u003e\u003c\/p\u003e","brand":"SRAM","offers":[{"title":"114L","offer_id":48917713715456,"sku":"00.2518.072.012","price":8490.0,"currency_code":"INR","in_stock":true},{"title":"126L","offer_id":48917713748224,"sku":"00.2518.072.013","price":9090.0,"currency_code":"INR","in_stock":true}],"url":"https:\/\/omobikes.com\/products\/sram-force-e1-purple-12-speed-chain","provider":"OMOBIKES","version":"1.0","type":"link"}